5 Ways QR Codes Can Drive Traffic to Your Blog
Did you know that out of 1.9 billion websites, over 600 million of them have a blog? Many of these blogs incorporate keywords, use the best images, build backlinks, and so on—but still struggle to drive the desired amount of traffic.
Fact: Studies show that blogs with interactive elements, like QR Codes, experience up to 30% more engagement than those without. This makes QR Codes a powerful tool to help increase your blog's visibility.
If you're looking for a unique way to boost your blog traffic, you've come to the right place.
In this article, we will explore how QR Codes can help you generate more traffic for your blog.
But before we begin, let’s quickly review what QR Codes are.
1. Assign a QR Code to Every Blog Post & Category
Did you know that 77% of internet users read blogs regularly? And 68% of blog readers prefer sharing content via mobile apps, rather than copying and pasting URLs. If they like any of your posts, they’ll share them with their circles, which encourages others to click on the link and read the blog—helping to increase your blog traffic.
However, copying and pasting the URL can be tedious for many users. You can make it much easier for them by providing the option to share the blog using a QR Code.
Why not make it even simpler? By assigning a unique QR Code to each blog post and category, users can easily share your content by scanning the QR Code. This gives them a fast and modern way to share content with their network.
Incredibly easy and modern!
2. How QR Codes Can Help You Reach New Audiences
QR Codes allow you to go beyond your regular readers. By adding QR Codes to physical marketing materials, you can attract new traffic directly to your blog. According to Nielsen, 64% of smartphone users scanned a QR Code at least once in 2020.
Imagine placing a QR Code on flyers, posters, or even business cards with a call to action like "Scan to read our latest post!" This strategy makes it easy for people to discover your blog while they're on the go, increasing the likelihood of gaining new readers who might not have found your site otherwise.
3. QR Codes in Social Media Posts
Social media is an excellent platform to boost your blog's traffic. Statista reports that over 3.6 billion people worldwide use social media, making it the perfect place to promote your content. When you share a post on social media, include a QR Code that links directly to your blog post.
This gives your followers a quick way to scan and read the content without having to navigate through multiple clicks. It also makes your posts more interactive, drawing users in with a fun and unique element.
4. Create Custom QR Codes with Your Branding
Why settle for the standard black-and-white QR Code? Custom QR Codes are visually appealing and can align perfectly with your blog’s branding. Studies show that customized QR Codes increase scan rates by as much as 40% compared to traditional QR Codes.
You can add colors, logos, and even custom shapes to the QR Code to make it stand out, making it more enticing for users to scan.
5. How to Create a QR Code for Your Blog Post:
- Select your blog post URL – Copy the URL of your latest blog post.
- Use a QR Code generator – Paste the URL into a QR Code generator.
- Customize the QR Code – Change the colors, add a logo, and make it look as unique as your brand.
- Download & use – Once you’re satisfied with the design, download the QR Code and add it to your blog, social media, or marketing materials.
Conclusion
QR Codes offer a quick and innovative way to boost your blog's traffic. By integrating them into your content strategy, you’re providing your audience with an easy, modern way to share your content and engage with your blog. Ready to get started?
Start driving more traffic today with our QR Code Generator!